This is a list of the websites I use for my research and to keep me up to date with what's happening in the world
of Internet marketing. I cannot recommend any one as a single source of information. Most have back-catalogues of
previous articles listed by subject.
As many draw articles from multiple sources there is an element of repetition,
particularly in the daily newsletters. I subscribe to most of their newsletters - but this can overload your email
inbox, particularly as many come out on a daily basis. This is OK if you read them every day - but it is easy to get
Note that this review is my own opinion, you may form different views - so it is worth taking a look and making
your own judgement. These are presented alphabetically - and not in any order of quality / preference.
* Bowencraggs.com - check out the
best practice library
then sign up for the newsletter - they each feature an example of good or bad practice from websites
around the world.
* clickz.com This website has been around for a while and
covers many aspects of the subject - a must for digital marketing specialists.
* e-consultancy.com Research, information, training and events on best
practice for digital marketing.
* The email stat center - if you want some stats on any
aspect of email marketing, this is where to find them.
* eMarketer sign up for their 'eMarketer Daily' newsletter. Short and
to the point - and usually research based - it helps you stay in touch with current trends.
* gerrymcgovern.com In his subject area - website content -
Gerry McGovern is the man.
* Internet Retailing Obviously this concentrates on B2C sales, but it
has some very good stuff.
* Internet Archive's wayback machine
- more interesting than useful, but it is an education [of sorts] to look at
how websites have evolved [or not!].
* Internet World Stats -
free up to date worldwide Internet Usage and population statistics.
* marketingprofs.com Excellent e-marketing content. Note however,
the terminology used and models / theories quoted means that the articles are mainly for readers with a background
* Pewinternet The Pew Research Center's Internet & American
Life Project has a back catalogue of some very good 'practical' research.
* Search Engine Land If you sign up to the daily 'SearchCap' newsletter [as
I do] you could find yourself swamped in useful information - though the site does have an archive search facility
if you want to look for something specific.
* useit.com Bow down to the God of usability - this is Jakob Nielsen's website.
He's been my hero since he declared frames to useless back in 1996[ish] - he re-affirmed his position in late 2000 when
he pronounced 'Flash' as being 99% bad. My kind of guy. Some outstanding free stuff, but the site is commercial and the in-depth
stuff is on a fee basis.
The editorial policy of this site says that it is there '...to help smaller, local businesses grow
and prosper ... with easy-to-follow articles, podcasts, and newsletters' - which says it all.