alan charlesworth . eu
link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page

TIPS, HINTS & ADVICE ON VIRAL MARKETING


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



'Viral' is little more than a trendy name for 'word of mouth' marketing. This WOMMA define WOMM from the Word of Mouth Marketing Association [WOMMA] sets the record straight on a number of issues. Interesting is their 'types of ... ' - going by their definitions [naturally, biased to their cause] most of what others might call 'social marketing' is actually WOM. I think they have a point.

Some sound advice on the basics of social marketing [the article also addresses viral marketing].

Realistically, this article - The Secret Strategies Behind Many 'Viral' Videos - could be the only one you need to read on this subject. I love both this article and the furore it causes amongst the folk commenting on it. My view? Did you really believe that the video that launched a new pop career [or whatever] was made by some girly on her mobile phone in her bedroom and then she put it on YouTube and millions of people just happened to see it?
Yeah right - of course it was. Hello, welcome to social media marketing. The conclusion to this article says "You simply can't expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work." 'Nuff said.

return to tips, hints & advice home page
link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page
copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly