'Viral' is little more than a trendy name for 'word of mouth' marketing.
This WOMMA define WOMM from the Word of Mouth Marketing Association [WOMMA]
sets the record straight on a number of issues. Interesting is their 'types of ... ' - going by their definitions [naturally, biased to their cause] most
of what others might call 'social marketing' is actually WOM. I think they have a point.
Some sound advice on the basics of social marketing [the article
also addresses viral marketing].
Realistically, this article -
The Secret Strategies Behind Many 'Viral' Videos
- could be the only one you need to read on this subject. I love both this article and the furore it causes amongst
the folk commenting on it. My view? Did you really believe that the video that launched a new pop career [or whatever]
was made by some girly on her mobile phone in her bedroom and then she put it on YouTube and millions of people just
happened to see it?
Yeah right - of course it was. Hello, welcome to social media marketing.
The conclusion to this article says "You simply can't expect to post great videos on YouTube and have them go viral on their own, even
if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard
work." 'Nuff said.