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TIPS, HINTS & ADVICE ON
GENERIC ELEMENTS OF ONLINE MARKETING
[that don't fit in another category]


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



The case for courtesy Anyone in marketing - or more specifically, sales - who knows what they are doing will read this and say [something like] "well duh". Why? Because it is common [sales] sense. Shame so many ignore it.

The BBC's 15 web principles describes the way the BBC looks to address its online strategy. It is a good guide for any organization.

Has Your Telephone Become Your Sales Prevention System? is a good example of how effective online lead generation can be cancelled out by poor offline operations.


MULTI-CHANNEL MARKETING : Some nice tips on muli-channel marketing - providing, of course, you have multi-channels. Online-only and offline-only retailers take note.



The title of How to use QR codes effectively to connect online with offline says it all. The article includes a couple of excellent video examples.

Whilst B2C takes the headlines in the press, it is B2B that dominates the web [and all commerce, there are comparatively few business that trade with the end user]. This article - Understanding Your Audience With Search, B2B Style - not only concentrates on B2B, but SME B2B [probably my speciality]. Note: don't be fooled by the title, it is about more than just search.

Moving your entire website to a new domain name is a serious decision, but if you're going to do so, here are some tips that will help ensure that you do not lose any Google ratings you have built up - How to Move Your Site to a New Domain According to Google.

Although this article is titled Think Search Before You Name Your Next Product I think the advice is wider than just search and product names. What about company names, brands or domain names, for example?

This article is divided into two parts, and they could be the basis of a book on online marketing - excellent stuff. Strategy Challenges for Effective Online Marketers, parts; one and two.

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