The BBC's 15 web principles describes
the way the BBC looks to address its online strategy. It is a good guide for any organization.
Has Your Telephone Become Your Sales Prevention System?
is a good example of how effective online lead generation can be cancelled out by poor offline operations.
The title of
How to use QR codes effectively to connect online with offline
says it all. The article includes a couple of excellent video examples.
Whilst B2C takes the headlines in the press, it is B2B that dominates the web [and all commerce, there are
comparatively few business that trade with the end user]. This article -
Understanding Your Audience With Search, B2B Style -
not only concentrates on B2B, but SME B2B [probably my speciality]. Note: don't be fooled by the title, it is about more
than just search.
Moving your entire website to a new domain name is a serious decision, but if you're going to do so, here are some tips that will help ensure
that you do not lose any Google ratings you have built up -
How to Move Your Site to a New Domain According to Google.
Although this article is titled
Think Search Before You Name Your Next Product
I think the advice is wider than just search and product names. What about company names, brands or domain names, for example?
This article is divided into two parts, and they could be the basis of a book on online marketing - excellent stuff.
Strategy Challenges for Effective Online Marketers, parts;