The title of this article -
Yes, You Should Still Optimize Press Releases
- says it all. Some good tips though.
OK, strictly speaking, this one -
Marketing to the Media
- isn't about online PR, but it is associated.
In the PR section of my
I make the point that organizations can 'manufacture' events which they can then publicize. This article -
How To PiggyBack On Events (And Get Great PR)
- follows the same tack.
That PR is now picked up by consumers (as well as journalists) is addressed in this article -
Direct-to-Consumer PR Reflects Power of DIY
- which offers tips for creating successful direct-to-consumer PR.
This one -
Online reputation management avoided by PR people
- is a bit of a rant that will upset PR folk who do do their job properly, but it does raise some good points
[Note that it is about PR more than reputation management, so it is the right section of this page].
A guide to budget online reputation management.
Great title, good advice -
Reputation Management: That Brand Thief Stole My Clicks!.
Five Action Steps To Take In B2B Reputation Management
offers some good advice - but when you're reading it, take note of how much effort is required for each of the 'action steps'.
5 Tips For Responding To Negative Customer Reviews Online
tells you what it's about in the title - but it also includes some good links to other articles.