alan charlesworth . eu
link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page

TIPS, HINTS & ADVICE ON ONLINE ADVERTISING


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



Don't be fooled by the title, this is just as relevant to B2C - B2B Search Tips: Writing Killer Ads.

Often, 'don't do' lists are as good as 'should do', here's an example - Five Common Paid Search Mistakes That Can Sink Your Campaign

This article - When Should You Outsource Your Pay-Per-Click Campaigns? - is both a guide and a warning. In telling you whay needs to be done [the guide] it also shows that it is not the 5 minutes a week job that some think it is [the warning].

This one - 5 Keyword Strategies for B2B PPC Campaigns concentrates on B2B, which is unusual [yes, I know, it says that in the title].

Some sound advice in this article that endorses my view that careful keyword selection is the foundation of effective online advertising - Keyword Intent: Tidy Campaigns Avoid the 'Dump and Chase'.

The title of this one says it all - 10 Tips For A More Effective Paid Search Campaign - and very good those tips are too.

Simply out-bidding the competition to be top of the 'sponsored ads' is no guarantee of ROI - or even clicks. This article - Five Top Tips on How to Write More-Effective PPC Ads - will help with both.

This one - The 4 Types of Branded Facebook Campaigns - is perhaps for the more advanced e-marketer, but it does show that online advertising is not only coming of age, but is increasing in complexity - and as a consequence e-advertisers must become more skillful to practice it effectively.

For something a little more basic on the use of Facebook as a medium for carrying ads, try 15 Tips For A Successful Facebook Ads Program.

Don't be fooled by the title of 10 Tips for Building Fans via Facebook Advertising it is more about advertising on Facebook than it is building fans.

This is digital marketing's title suggests this excellent video covers all e-marketing, but its sub-title of Ad men to math men is closer to its actual subject - which is an excellent introduction to network advertising.

Some [most?] folk simply add their promotions to ad networks without giving the effectiveness much thought, this article - Don't Automatically Dismiss The Content Network! - gives some sound advice on how to make them work for you.

There is more to advertising on social media sites that slapping on a banner ad. The title of this article - Seven Ways to Advertise on Facebook - is self-explanatory. Good though it is, us marketing folk might take issue with its author's interpretation of 'advertising', however. In pure terms, sponsorship is not advertising, for example.

This one - Why Position Bidding Wastes Money - is on an 'advanced' subject, but is expressed in basic terms.

The title of this article - Measure Your Brand Success Using Competitive Intelligence - might suggest I've listed this in the wrong section, but don't worry - it's about SE advertising on brand names.

Assessing ROI on marketing is a perennial problem for marketers - and whilst online can offer some technical resourse to help out, 5 Ways To Track Phone Calls Generated From PPC Clicks helps address tracking when online advertising goes offline for its response.

Still on the subject of how the organization should react when customers respond to online ads, this one concentrates on answering a pay-per-call advertising, see Five Rules For Running A Successful Pay-Per-Call Campaign.

The title of this one - Five Paid-Search Tips to Boost Quality Score - correctly suggests these tips are basics-plus, some sensible suggestions though.

3 Common PPC Ad Copy Flops is a bit basic - but sometimes simmple examples help make things clear.

return to tips, hints & advice home page

link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page
copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly