How to improve a newsletter Although this kind of assumes you already know something about the subject as it refers to 'improving ... ' - but I have included it for two reasons: [a]) there are some sound tips included in it, and [b] it shows that - like many elements of e-marketing - newsletters are a specialist's job, not something to be left to the office junior or anyone who is in the office and has nothing to do on a Friday afternoon.

Although it carries the title 8 Ways to Combat E-mail 'List Fatigue' - this article includes the basics of getting newsletters right.

A whole host of tips in this one - 7 Ways to Increase and Retain Newsletter Subscribers - note that the newsletters its author talks about are the ones I subscribe to.

Although this article - Secrets of an Email Newsletter Publisher - is about the writer's own newsletter, he's very good at what he does, so take heed.

This one - Spread the News: Effective Email Newsletters - is a good 'how to ...' for newsletters.

As the author of this one says: 'it's not rocket science. But I still come across clients that are missing the basics', so here are some of the basics. Take particular note of the first and last points - Quick Tips for Successful E-mail Newsletters>