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TIPS, HINTS & ADVICE ON NEWSLETTERS


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



How to improve a newsletter Although this kind of assumes you already know something about the subject as it refers to 'improving ... ' - but I have included it for two reasons: [a]) there are some sound tips included in it, and [b] it shows that - like many elements of e-marketing - newsletters are a specialist's job, not something to be left to the office junior or anyone who is in the office and has nothing to do on a Friday afternoon.

A whole host of tips in this one - 7 Ways to Increase and Retain Newsletter Subscribers - note that the newsletters its author talks about are the ones I subscribe to.

Although this article - Secrets of an Email Newsletter Publisher - is about the writer's own newsletter, he's very good at what he does, so take heed.

This one - Spread the News: Effective Email Newsletters - is a good 'how to ...' for newsletters.

As the author of this one says: 'it's not rocket science. But I still come across clients that are missing the basics', so here are some of the basics. Take particular note of the first and last points - Quick Tips for Successful E-mail Newsletters.

The title of 6 Tactics to Create More 'Must-Read' B2B Newsletters says it all about this article.

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