alan charlesworth . eu
link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page

TIPS, HINTS & ADVICE ON
ONLINE MARKET RESEARCH


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



On the face of it Competitive Intelligence is about email, but the title is a better indication, it is about [strategic] market intelligence.

This article - Seven Rules for Achieving Higher Online Survey Response Rates - does what it says on the tin.

Don't be put off by the title of Get to Know Your Customers With 'Interactive' Email - it does give examples of how to use the Internet to gather market research.

Simply watching what is happening online is an excellent way of gleaning information, this article - Seven Buzz Monitoring Sites To Watch - gives some excellent tips on the software that is available to help.

This one - The Armchair Sleuth: Competitive Intelligence Via Search - takes market inteligence to a whole new level - but don't think this isn't what the major players do.

link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page
copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly