If you've read my views on the
subject, you will know how highly I rate keyword selection.
These are some good tips on the practice
- "Wide-net" Keyword Research
for PPC and SEO.
To see what the most commonly used search terms are - take a look at:
Google | Yahoo
| Windows Live.
Some more on key words, and essentially this article
- what's the best use of keyphrases?
- spells out what the search engines already tell us - but it makes things clear.
- keyword research for PPC
- looks at the same issue, but makes the case that keyword selection for SEO and paid ads is not the same.
I don't normally link to 'tools', but this one from Google gives recommendations based on what folk are using -
Google's Keyword Tool.
Despite its title, this article is about keyword selection -
Homestyle SEO: How to
Cater to a Regional Audience. I think the value of this cannot be underestimated -
in reality, few products will actually sell around the world
[for my comments on this subject see
is e-commerce really global?].
This excellent article starts with keywords - but moves on through segmentation and then how to develop your site to suit
a target audience -
How To Target Your SEO Landing Page's Demographic Profile.
Here is a two-parter from one of the best in the subject, Jill Whalen -
Avoiding SEO Brain Freeze Part One - Hunting For Keyword Phrases, and
Avoiding SEO Brain Freeze Part Two - Creating a Keyword Phrase Map.
A list of 'don'ts' can be easier to follow than 'dos', so here is one -
Eight Keyword Research Mistakes That Are Costing You Money.
This article -
Words that work: search words versus website words
- gives some sound advice on matching website content with the search terms that potential customers might use.
The point of this article -
Who Owns The Search Page?
- goes deeper, but I have had this discussion about keyword selection with businesses sooooo many times.
If you are only going to read one article on keywords, this is it -
B2B Keyword Research When You're in a Niche Market/Industry
- I particularly like the opening line: "One of the difficulties in online marketing deals with finding the right keywords, at
the right time that are being used by the right people" - spot on. And do not be put off by the B2B/niche
reference in the title, the points raised are relevent in all keyword selection.
SEO Tools for Work and Play
- is a great article for two reasons;  it explains keyword density, and  it introduces a great free tool.
For a guide to the long tail of keywords, take a look at -
Seeking The Holy Grail Of The Long Tail.
Here's some good stuff in
3 Ways To Use Google’s Search Results For Keyword Research
- its title tells you what it is about.