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TIPS, HINTS & ADVICE ON e-TAILING

Some nice tips on muli-channel marketing - providing, of course, you have multi-channels. Online-only and offline-only retailers take note.

OK, so this one - Top 10 Tips for Selling "it" on eBay - is about eBay, but the same tips can be applied to any retail site.

Online Shoppers Take Their Time has good advice based on reality.

I think the author of this article - 12 Ways to Increase Sales on Your Site - would readily admit that it is actually based on good old-fashioned offline retail models - and it is very good for that reason. Larry Chase's site has a few links from my pages, take a while to browse around, it's full of good stuff.

The issue of returns is given far too little consideration, this article - How do e-commerce companies manage online returns? - has a few suggetsions.

Although the title of this article - In House 5 Essential Concepts For E-Commerce SEO - suggests it is about SEO, there is more to it than that. I have included it here for its advice on how to structure product pages.

It's no good having a good online shop if folk can't buy anything - and it's the checkout where things usually go pear-shaped - How to plug leaks in your shopping basket.

Some good stuff in this article - Cookies, Milk & Kramer: Converting Visitors Into Buyers - read my comments after it for my opinion.

I suppose I could have included this one - The 27 varieties of tweet used by retailers - in the section on social media marketing, but it is aimed at retailers, and offers them a number of good ideas. Note however, the 'comment' from Peter Cutler which raises some good points. My own view is that most of the 27 are simply ads pushed out through a new medium - and question their value to the vast majority who receive them.

latest update There are some excellent tips on a neglected aspect of shopping carts in this article, complete with examples of good and bad practice - see Continue Shopping Means What?.

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