Optimizing Site Design - How To Increase Conversion by Reducing the Technology Barrier Another excellent report from the folks at MarketingExperiments.com. This focuses on metrics, but covers other issues beyond simply that. Read it all - and don't be put off by the mathematical formula that appears near the beginning. This stuff is real, not science fiction. It even tells you how to correct what might be going wrong - hence its listing on this page.

The title of this one sets it up - 'Bounce Rate' as Sexiest Web Metric Ever.

Some of the terms used in e-metrics are either confusing or not agreed by all parties. This list of definitions are from the US Web Analytics Association - I suppose they should know, but some definitions they put forward are a bit complex.

This one does what it says on the tin - Configuring Google Analytics - A 10 step guide for marketers, designers and site owners [Just because its author is a competitor for my books does not mean I won't add links to his website].