The first couple are my own work - but there isn't much else out there :)
domain names -
a marketer's perspective is quite lengthy, but you'll struggle to find anything similar anywhere.
The second -
why register a domain name
- is a promotional hand-out I used at meetings, seminars, presentations and the like around 1997/8. At that time
I was 'selling' domain names - but if you can get past the 'selling' element of it there is some reasonable
advice on choosing a name included.
When I talk on domain names I always emphasise the way they will look in print [see also articles above]. There are some
classic errors around [one of my favourites is the holiday site ChooseSpain.com which reads as 'Chooses Pain'].
However, it seems I'm not the only one obsessed with the subject, take a look at
Good URL Bad URL.
Just out of interest really - there are some
odd-ball .uk domain name suffixes
out there. The chances are you will never see most of them - and you certainly won't be able to register them.
This article -
Sender-Line Branding Tactics In Retail Emails
- is on the 'sender' details on emails, but it does include some domain name stuff.
I have often advised against the use of 'novelty' suffixes -
Google Delists All CO.CC Domains From Index
is part of the reason why.