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TIPS, HINTS & ADVICE ON DOMAIN NAMES


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



The first couple are my own work - but there isn't much else out there :) The first domain names - a marketer's perspective is quite lengthy, but you'll struggle to find anything similar anywhere.

The second - why register a domain name - is a promotional hand-out I used at meetings, seminars, presentations and the like around 1997/8. At that time I was 'selling' domain names - but if you can get past the 'selling' element of it there is some reasonable advice on choosing a name included.

When I talk on domain names I always emphasise the way they will look in print [see also articles above]. There are some classic errors around [one of my favourites is the holiday site ChooseSpain.com which reads as 'Chooses Pain']. However, it seems I'm not the only one obsessed with the subject, take a look at Good URL Bad URL. For some more 'classics' here's another site - Easily mispronounced domain names.

Just out of interest really - there are some odd-ball .uk domain name suffixes out there. The chances are you will never see most of them - and you certainly won't be able to register them.

This article - Sender-Line Branding Tactics In Retail Emails - is on the 'sender' details on emails, but it does include some domain name stuff.

I have often advised against the use of 'novelty' suffixes - Google Delists All CO.CC Domains From Index is part of the reason why.

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