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TIPS, HINTS & ADVICE ON
ONLINE BUYER BEHAVIOUR


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



This article - B2B Marketers Should Embrace "Tire Kickers" - addresses the issue of how B2B buyer behaviour changes depending where on the buying cycle they are.

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