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TIPS, HINTS & ADVICE ON ONLINE BRANDING


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



This article - Sender-Line Branding Tactics In Retail Emails - is on the 'sender' details on emails, but it has an element of branding to it.

I think Branding Your Search Ads With Your Brand Name is mis-named, as it should say 'identity' instead of 'name', but nevertheless it is a good article. File it under 'we do this offline, why don't we do it online?' Answers on a postcard to ...

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