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Alan Charlesworth . eu - a marketer's view on Internet marketing
advice for lecturers and trainers
Alan Charlesworth : Internet marketing expertise for hire
Alan Charlesworth : profile
Alan Charlesworth : contact details
definitions for e-commerce, e-business, e-marketing, Internet marketing & digital marketing">
when you're inside the bottle, you can't read the label
what's in it for me
Alan Charlesworth : profile
    
ACs-books/ 11 pages
books written by Alan Charlesworth
choosing the right domain name: a marketing perspective by Alan Charlesworth
books written by Alan Charlesworth
Internet marketing - a practical approach. A book on Internet Marketing by Alan Charlesworth
A Glossary of Internet Marketing Terms, Phrases and Concepts
key concepts in e-commerce
online marketing - a customer led approach
the Digital Revolution : Alan Charlesworth
key concepts in e-commerce - introduction
Die Digitale Revolution : Alan Charlesworth
A Revolução Digital : Alan Charlesworth
    
alans-musings/ 50 pages
some personal views from Alan Charlesworth on this Internet malarkey
what is it about me and 'IT'
it's in a book, so it must be true
academics vs practitioners in online marketing
academic papers - some are flawed
online retailing - what is it, and how important is it?
nothing new in marketing on the web
in website development, little knowledge can be a dangerous thing
book review : the search
book review : the search
book review : Wikinomics
book review : the long tail
book review : everything I know about marketing I learned from Google
the long tail
targeting, personalization, privacy and advertising
navigational search - why bother?
technology versus the human touch
s-commerce
when the web site is the product
Googling customers
online, it is easier to get rid of bad customers
Vendor Relationship Management
website first impressions
What tweeting use is twitter?
What tweeting use is twitter?
What is the ROI on tweeting
What is the ROI in using Facebook
not all products are suitable for online transactions
Consumer Generated Media
citizen journalism : the good the bad and the subjective of online car reviews
what is wrong with e-marketing
the future of marketing has no web
search engine - keywords, key phrases and search terms
helping the buyer to buy
web presence development is not a project
behavioural marketing - new? I don't think so
we hold these truths to be self-evident
is e-commerce really gobal?
search engine optimization - it's about the relationship
Website development is like movie making
Why do we expect things to be free online?
the cause of the dot bomb lives on
strategic planning for the real world - a review
the impact of the internet?
a definition of e-commerce
some personal views from Alan Charlesworth on this Internet malarkey
Internet, online, digital or e-marketing - what is the definition?
there is nothing new in Internet marketing
maps on web pages - an example of good design practice
    
alans/ 8 pages
online text presentation
12 deadly sins of web site design
BBC Web Principles
web site objectives
web site checklist
best of sites, worst of sites
copy writing for the web
CRM checklist
    
athensguide/ 12 pages
Alan's guide to Athens
Alan's guide to Athens - districts of Athens
Alan's guide to Athens - The Easter military parade
Alan's guide to Athens - eat and drink in bars & restaurants
Alan's guide to Athens - Football European Championship celebrations
Alan's guide to Athens - hotels
Alan's guide to Athens - photos of Athens
Alan's guide to Athens - places
Alan's guide to Athens - traffic
Alan's guide to Athens - transport
Alan's guide to the weather in Athens
Alan's guide to Athens
    
domain-names/ 5 pages
domain names - a marketer's perspective on choosing a domain name
domain names : what is domaining
registering the right a domain name?
a list of some dot uk domain names you won't come across very often
advice on domain name registration
    
free-publicity-you-cant-give-it-away/ 2 pages
free publicity - you can't give it away
    
good-and-bad-practice/ 1 pages
examples of good and bad practice in Internet marketing
    
interesting-articles/ 17 pages
interesting articles on internet marketing
interesting articles on e-metrics and web analytics
interesting articles on affiliate marketing
interesting articles on online branding
interesting articles on online buyer behaviour
interesting articles on domain names
interesting articles on email marketing
interesting articles on e-tailing
interesting articles on online market research
interesting articles on online advertising
interesting articles on online public relations
interesting articles on search engine optimization
interesting articles on social media marketing
interesting articles on online marketing
interesting articles on viral marketing
interesting articles on web site development
interesting articles on internet marketing
    
internetmarketing/ 16 pages
Internet marketing - a practical approach : chapter 4
Internet marketing - a practical approach : chapter 3
Internet marketing - a practical approach
Internet marketing - a practical approach : chapter 1
Internet marketing - a practical approach : chapter 2
Internet marketing - a practical approach : chapter 5
Internet marketing - a practical approach : chapter 6
Internet marketing - a practical approach : chapter 7
Internet marketing - a practical approach : chapter 8
Internet marketing - a practical approach : chapter 9
Internet marketing - a practical approach : chapter 10
Internet marketing - a practical approach : case studies
Tesco: an example of effective fulfilment
Managing away bad reputations on the SERPs
the blog of E.B. Marston
the blog of Oliver Wendell Jones
         
case-studies/ 13 pages
http://www.alancharlesworth.eu/internetmarketing/case-studies/rockridge.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/clough-taylor.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/truffle.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/cleethorpes.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/bethsoft.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/humberstone.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/22-catches.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/hill-street.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/modellers-stand.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/huxley.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/two-cities.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/neagle.pdf
http://www.alancharlesworth.eu/internetmarketing/case-studies/phelps.pdf
         
cleethorpes/ 1 pages
Cleethorpes Visitors Asociation
    
pdf/ 11 pages
http://www.alancharlesworth.eu/pdf/choosing-a-domain-name.pdf
http://www.alancharlesworth.eu/pdf/persuasion-architecture.pdf
http://www.alancharlesworth.eu/pdf/WebsiteGlobalizationreport2007.pdf
http://www.alancharlesworth.eu/pdf/brave-new-world.pdf
http://www.alancharlesworth.eu/pdf/free-publicity-you-cant-give-it-away.pdf
http://www.alancharlesworth.eu/pdf/merchandisingwhitepaper.pdf
http://www.alancharlesworth.eu/pdf/marketers-guide-to-e-metrics.pdf
http://www.alancharlesworth.eu/pdf/FutureNow-Increasing-Qualified-Leads-Online.pdf
http://www.alancharlesworth.eu/pdf/b2b-survey.pdf
http://www.alancharlesworth.eu/pdf/google-adwords-advice.pdf
http://www.alancharlesworth.eu/pdf/Performics-2011-mobile-search-study.pdf
    
tips-hints-advice/ 21 pages
tips, hints & advice on internet marketing
tips, hints & advice on social media marketing
tips, hints & advice on affiliate marketing
tips, hints & advice on branding
tips, hints & advice on buyer behaviour
tips, hints & advice on domain names
tips, hints & advice on email marketing
tips, hints & advice on e-metrics
tips, hints & advice on e-tailing
tips, hints & advice on landing pages
tips, hints & advice on newsletters
tips, hints & advice on online advertising
tips, hints & advice on market research
tips, hints & advice on online public relations & reputation management
tips, hints & advice on search engine optimization
tips, hints & advice on generic elements of online marketing
tips, hints & advice on viral marketing
tips, hints & advice on website development
tips, hints & advice on social marketing
tips, hints & advice on internet marketing
tips, hints & advice on keyword selection
    
useful-books/ 1 pages
useful books on e-marketing
    
useful-web-sites/ 1 pages
links to useful websites