Managing away bad reputations on the SERPs
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Managing away bad reputations on the SERPs

The screenshot below shows the results page for a Google search on "Kate Moss" in April 2008. Given the famous model's drug-related history and the problems with her boyfriend [taking place around that time and in the recent past] it is hard to believe that a reputation manger has not been at work here - there is not one link to any one of the hundreds of articles that must have been written about Miss Moss' less salubrious pastimes.

Note that in this example I am guessing that SERP reputation management has been practiced. If it has, then I doff my cap to those responsible, it is a job very well done. If not, it is one heck of a coincidence.

Kate Moss search results on Google, April 2008

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