Internet Marketing - a Practical Approach
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chapter 1 : the online environment
chapter 2 : getting started online
chapter 3 : website development
chapter 4 : the b2c online presence
chapter 5 : the b2b online presence
chapter 6 : search engine optimization
chapter 7 : online advertising
chapter 8 : permission marketing
chapter 9 : social media marketing
chapter 10 : the internet as part of an integrated marketing strategy
the case studies used in the book
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Read about the guide book which explains terms, phrases and concepts you'll come across in the book.
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This website provides an additional resource that will compliment and enhance the published text Internet Marketing : a Practical Approach.

Each chapter has its own web page that features links to all websites and references mentioned in the book as well as articles that support the content and update issues that have changed since the book was published.

There is also a wealth of information available on my own website : alancharlesworth.eu, including links to articles, research papers and tips, hints and advice from the experts - all of which will help with your studies and Internet marketing practice.

Lecturers, see the Instructor Site where there is a wealth of information that will help you deliver your Internet Marketing module using this book as the core text.
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