chapter 1 : the online environment
chapter 2 : getting started online
chapter 3 : website development
chapter 4 : the b2c online presence
chapter 5 : the b2b online presence
chapter 6 : search engine optimization
chapter 7 : online advertising
chapter 8 : permission marketing
chapter 9 : social media marketing
chapter 10 : the internet as part of an integrated marketing strategy
the case studies used in the book
case study copyright notice
Read about the guide book which explains terms, phrases and concepts you'll come across in the book.
This website provides an additional resource that will compliment and enhance the published text
Internet Marketing : a Practical Approach.