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ARTICLES ON VIRAL MARKETING


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



Threshers discount offer gets out of control Doh! Someone didn't think this one through - the power of viral marketing revealed.

Can Viral Video Clips Drive Targeted Traffic? I wish I had the time, money and [not least] the skills to do this kind of research. Excellent stuff from a website that is well worth subscribing to.

Does Viral Video Translate to Marketing Success? lists 27 questions to help e-marketers determine how effective a viral with branding objectives has been.

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