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ARTICLES ON VIRAL MARKETINGSome of these articles date back a few years ... but I've left them here so that students can get an idea of how the various subjects have developed over the years. |
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Threshers
discount offer gets out of control Doh! Someone didn't think this one through - the power of viral marketing
revealed. |
I've put this one in this section - but [as with all viral campaigns] you should appreciate that more traditional
elements of marketing had already been sorted [ie there was a quality product involved]. Naturally,
Viral Videos: How Sawdust and $50 Created Marketing Success is a one-off - and I wonder how many sales this actually
generated - but with a bit of original thinking it shows what can be done. And don't forget B2B applications, limited interest perhaps -
but folks in trades [particularly 'boring' ones] love 'in' jokes. |
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