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ARTICLES ON VIRAL MARKETING


Some of these articles date back a few years ... but I've left them here so that
students can get an idea of how the various subjects have developed over the years.
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Threshers discount offer gets out of control Doh! Someone didn't think this one through - the power of viral marketing revealed.

Can Viral Video Clips Drive Targeted Traffic? I wish I had the time, money and [not least] the skills to do this kind of research. Excellent stuff from a website that is well worth subscribing to.

latest update Does Viral Video Translate to Marketing Success? lists 27 questions to help e-marketers determine how effective a viral with branding objectives has been.

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