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ARTICLES ON GENERIC ONLINE MARKETING STUFF


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



The Strength of Internet Ties Did you know that the Internet helped 21 million Americans get additional career training; helped 17 million deal with a major illness or helped 16 million buy a car? No? All that and more in the excellent report from the Pew Internet and American Life Project.

Information Super Traffic Jam The issue of net neutrality seems to come and go, but here is a new perspective.

I find the 'Street View' feature in Google Maps fantastic. I used it when selecting hotels for a 2008 trip to America - it's great to be able to check out the location of potential accommodation before you book online. If you've not come across it (at the time of writing, June 08, it covered only some parts of the USA) here's an article that picks up on some of the amusing, and questionable, aspects of it - Cool Sights In Google Street View.

This is something from me. It considers two things: Does the Internet bring anything new to marketing and also questions the Internet's role in distribution. The latter is probably any issue that a marketing lecturer should know - ho hum. There is nothing new in marketing on the web.

New Market Power: A Democratic Exchange - an inteligent look at how consumer generated content [CGC] is changing marketing.

Almost a way of life in the USA, but not such a popular marketing tool in Europe, the coupon can can be distributed effectively online - Coupon Tactics Get Interesting.

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