alan charlesworth . eu
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ARTICLES ON ONLINE PUBLIC RELATIONS


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



This article - The SEO-Social-Media-Sales-Press-News Release - is a sound commentary on the role of the press release in contemporary marketing communications.

The title of this article - The Changing Face of the Press Release - tells you what it is about. Some good stuff all based on sound research [which is available by following a link from the article].

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copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly