UK leads way in online advertising Although the reason seems to be that we have a strong 'public' broadcaster [with no advertising] - the BBC - and so advertisers have fewer channels for TV / radio ads, this is still a nice headline for us Brits.

An advertising model that does not click A worthy article, if not ground-breaking - with such comments being around for some time in the e-marketing world. What interests me is that a footnote declares that "the writer covers technology for the FT from San Francisco". Funny, I thought it was a marketing/advertising story? Maybe that's why it is a couple of years out of date?

A well-written narrative - One Lovely BlackBerry Ad Equals One Lousy Web Experience - makes its point well, and that point is all about landing pages.

What SEM Can Learn from Outdoor Advertising This article makes some valid observations, but I like it because it suits my mantra of ‘nothing new in marketing on the web’.

This article - Are Search Ads a Waste of Money? - makes a valid point, but fails to consider that many searchers perceive an organization to be a leader in its field if it appears at the top of search results - in other words, it ignores search ads' value to branding.

This one is a bit heavy going, but stick with it - this is [I think] a very important element of delivering local/relevant ads online - Geolocation: Core To The Local Space And Key To Click-Fraud Detection

I say several times on this website that Jakob Nielsen is required reading for any Internet marketer [or techie]. Here is another one of his Alertbox newsletters [sign up for them, now]. As with all of of his stuff Banner Blindness is based on applied research, and so is of significant value.

As online advertising gains credibility in the eyes of main-stream advertisers, so ad exchanges have risen in prominence. This article explains what they are all about - Understanding Ad Exchanges.

This article - Click-Through Plus View-Through Completes ROI Measurement - looks at the results of some research into brand and direct response advertising online.

Some interesting observations on the subject in this article - Dayparting: Profitable Tactic Or Waste Of Time? - the title of this one tells you what it is about.

I have included this one - Is Believing in Behavioral Targeting Like Believing in Santa? - just to show that opinions on the effectiveness of [some] online advertising differ. Make sure you read the comments at the end of the article in order to get both sides of the argument.