UK leads way in
online advertising Although the reason seems to be that we have a strong 'public' broadcaster
[with no advertising] - the BBC - and so advertisers have fewer channels for TV / radio ads, this is still a
nice headline for us Brits.
advertising model that does not click A worthy article, if not ground-breaking - with such comments being
around for some time in the e-marketing world. What interests me is that a footnote declares that "the writer
covers technology for the FT from San Francisco". Funny, I thought it was a marketing/advertising story? Maybe
that's why it is a couple of years out of date?
A well-written narrative -
One Lovely BlackBerry Ad Equals One Lousy Web Experience
- makes its point well, and that point is all about landing pages.
Make sure you read the comments at the end of
Seeing Ad First Increases Action Odds Sevenfold
- they raise the kind of issues that students and practitioners of e-marketing should be aware of.
This one is a bit heavy going, but stick with it -
this is [I think] a very important element of delivering local/relevant ads online -
Geolocation: Core To The Local Space And Key To Click-Fraud Detection
I say several times on this website that Jakob Nielsen is required reading for any Internet marketer [or techie]. Here
is another one of his Alertbox newsletters [sign up for them, now]. As with all of of his stuff
is based on applied research, and so is of significant value.
This article -
Click-Through Plus View-Through Completes ROI Measurement
- looks at the results of some research into brand and direct response advertising online.
Some interesting observations on the subject in this article -
Dayparting: Profitable Tactic Or Waste Of Time?
- the title of this one tells you what it is about.
I have included this one -
Is Believing in Behavioral Targeting Like Believing in Santa?
- just to show that opinions on the effectiveness of [some] online advertising differ. Make sure you read the comments at the
end of the article in order to get both sides of the argument.