alan charlesworth . eu
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ARTICLES ON ONLINE MARKET RESEARCH


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



Email Competitive Analysis As the author of this piece says, we've always done this in an offline environment - but does anyone else feel uncomfortable inventing a persona to register on a site?

I think that there is a reasonable argument that online research is the most effective way for marketers to use the web, here's an example - How Mercedes uses online research communities.

This article - Focus Groups 2.0 - suggests that social networks can be a more modern, more interesting, and less expensive way to conduct focus groups.

This article - How to Hear the Voice of Your Customers: Hone First-Person Intelligence From All Forms of Feedback - is quite deep [as befits its author], but it is an excellent read on how best to analyse and use social media content as part of an organization's intelligence-gathering efforts.

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