See also my musing on the subject of
will hit GBP78bn says the headline to this Sunday Times article. The numbers come from IMRG, so who am I to argue
- but then I am not a great fan of research. Sceptical, is probably the word. For example, the report suggests
that online shoppers will receive an average of 33 parcels each during 2007 and, on average, will
splash out GBP1,600 each in the year. Hmmm. Can't say I'm an avid online shopper - but 33 parcels and GBP1,600? And
remember how averages work. If one shopper buys one CD for GBP10, then someone else has to spend GBP3,190 and receive
65 parcels. Double Hmmm. OK - I will accept that travel is big online business, so it might be possible to get
close to that GBP1,600 figure with a holiday or two. And high-ticket value items like white goods are also
supposed to be popular online [are they, I research online, but buy in the shop]. Maybe a computer - but their
prices are dropping. I bought my GBP500 laptop online recently. I might book flights and hotel for my hols in the
summer online. Still won't reach GBP1,600 however - and don't forget those items are for my wife and I - so we'll
be no where near GBP3,200 and 66 parcels. Having said all this, it is obvious that online sales are now a significant
percentage of retail sales.
Many Americans see little point to
web says survey While the Internet evangelists say that soon we will only shop online and bricks and mortar
shops will crumble to ruins through lack of customers, this research suggests that around a third of folk have
no interest in the Internet - and this research is from the USA where web take up is higher than most countries.
I also have an issue with the statement "The first-ever online transaction
was a CD sale in America in August 1994" which is included in the article - see what I have to
As the company that produced this article says: '[online] merchandising is the way online and multi-channel businesses
expose or present products optimally for selling - itís about active-selling'. Can't disagree with that, see -
10 Best Practices for Online Merchandising.