Widgets - and their applications - seem to be cropping up all over. This article - Widget Analytics - looks at the metrics of widgets. Cor blimey, you thought web page analytics were comprehensive. BTW, its author is one of the best in the business.

From Web Analytics & SEM To Business Intelligence considers the role of e-metrics from a strategic perspective.

Can Google meet all of your analytics needs? shows the results of some good research - but I could have put this article in 'tips and advice' because those results can be used as a guide to how to use Google analytics.