alan charlesworth . eu
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ARTICLES ON e-METRICS
AND WEB ANALYTICS


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



Widgets - and their applications - seem to be cropping up all over. This article - Widget Analytics - looks at the metrics of widgets. Cor blimey, you thought web page analytics were comprehensive. BTW, its author is one of the best in the business.

From Web Analytics & SEM To Business Intelligence considers the role of e-metrics from a strategic perspective.

Can Google meet all of your analytics needs? shows the results of some good research - but I could have put this article in 'tips and advice' because those results can be used as a guide to how to use Google analytics.

return to interesting articles home page

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copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly