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Teens and media: a full-time job
A good article - and don't forget that teenagers grow up and take their traits with them.
Yahoo! and OMD Online
Research Study Some interesting stuff on the role online research plays in offline purchases. This link
is to the Yahoo! press release, search on the subject for outsiders' comments.
Searcher Behavior Research Update
A good 'summary' article with links to two research papers on the subject.
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Most Search Conversions Occur Offline Savvy marketers have known this for some time - but here is some research
based evidence.
Shoppers Turn First To Portals More fuel for the ‘helping the buyers to buy' concept.
Subject
Lines for Left and Right Brains This article could go in a couple of other sections on this site - but it is,
essentially, about buyer behaviour [note - take the time to follow the Forsee results link and download the research
results].
Trends In
User Behavior: A View from the Trenches The author of this piece and I are in absolute agreement.
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