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ARTICLES ON ONLINE BUYER BEHAVIOUR

Teens and media: a full-time job A good article - and don't forget that teenagers grow up and take their traits with them.

Yahoo! and OMD Online Research Study Some interesting stuff on the role online research plays in offline purchases. This link is to the Yahoo! press release, search on the subject for outsiders' comments.

latest update There is No Blank Slate in Marketing is perhaps a bit deep, but it is worth your while reading it all.

Shoppers Turn First To Portals More fuel for the ‘helping the buyers to buy' concept.

Subject Lines for Left and Right Brains This article could go in a couple of other sections on this site - but it is, essentially, about buyer behaviour [note - take the time to follow the Forsee results link and download the research results].

Trends In User Behavior: A View from the Trenches The author of this piece and I are in absolute agreement.

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