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ARTICLES ON ONLINE BUYER BEHAVIOUR


Please note: because of my commitments to the websites associated with my books, I no longer have time to add new articles to this page. That should not stop you reading them. This is for two key reasons:

1 Because they are mainly about the basics of digital marketing, they still have relevance today, and

2 They represent the history of online marketing - if such a short period can be described as 'history'.

If you want to fully understand the subject well enough to earn a living in the discipline - or just pass an assignment - read them and learn.



Teens and media: a full-time job A good article - and don't forget that teenagers grow up and take their traits with them.

There is No Blank Slate in Marketing is perhaps a bit deep, but it is worth your while reading it all.

Shoppers Turn First To Portals More fuel for the 'helping the buyers to buy' concept.

Subject Lines for Left and Right Brains This article could go in a couple of other sections on this site - but it is, essentially, about buyer behaviour [note - take the time to follow the Forsee results link and download the research results].

Trends In User Behavior: A View from the Trenches The author of this piece and I are in absolute agreement.

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