All Brand Power to the Consumer The future of branding? Perhaps a shade over the top, but organizations ignore this concept at their peril.

Polarize me - if you want people to like you, first decide who needs to hate you Essentially, this article is about the wider [marketing] issue of segmentation a nd positioning - but it is based on website content, so I've included it here. By the way - a marketing strategy that is designed to actually put people off the product is very difficult for some non-marketers to get to grips with.

5 key characteristics of web brands I like this - but then I would. It looks at branding from the point of view of the customer - something all marketers/organizations should do [but many don't].

I - and other practitioners - discovered this ten years ago, but its nice to see some research to prove the point. The article's title says it all - Brands Beat Prices Online - it's a couple of year old now - but I think the concept has gathered strength since then.

These results are quite surprising, particularley as one of the objectives of the research was to study 'the impact of search in a category not typically one that would be identified with search marketing'. Not the full report, but this press release has plenty of interesting stuff - Search Marketing Vital for Brand Building