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FREE PUBLICITY - YOU CAN'T GIVE IT AWAYan investigation into organizations' capacityto facilitate and respond to e-communication ..:: ongoing results for my latest book ::.. |
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Introduction |
| Type of organization / purpose of website | Initial contact via | Response details: 'Personal' or 'named' means that the email address was that of a person. 'Generic' refers to non-personal addresses such as 'info@'. | Permission outcome & total time elapsed (note that times are approximate). | |
| Cisco: myciscocommunity.com | computer network manufacture/supply | named press contact | none | none |
| urbanspoon.com | social review site | online form | none | none |
| citysearch.com | social review site | generic email address | none | none |
| KLM : Bluenity.com | travel social media site | Onsite form requesting relevant contact details | email saying message passed to 'relevant person' | none |
| PlanetFeedback.com | review site | named contact on website | personal response | positive next day |
| dealighted.com | social media deal site | contact form | personal response | positive next day |
| Pepsi refresheverything.com |
Drinks manufacturer | named press contact | response that relevant person informed - who subequently requested more details. Full details provided by return email |
none |
| pingdom | online analysist | info@ email | personal response | positive next day |
| Brewdog | Beer producers | feedback@ email |
personal response | positive 15 minutes [at 8.30pm] |
| Steve Sponder article in MarketingProfs |
chief digital officer for Lawton Communications Group | personal email address | personal response from research associate | positive two days |
| exacttarget.com | Online solutions provider | sales-UK@ | none | none |
| Amazon | online retailer | online form | email response giving details of request requirements and postal address | 3 days: email from named individual: requirements considered too onerous [see here] |
| Tesco | retailer | customer service email from website | auto response of receipt | email reply with postal address |
| CACI | IT solutions provider | generic contact form | auto response of receipt | positive two days |
| John Lewis | retailer | named contact on PR page | auto 'out-of-office' reply / named contact | negative - reply suggests lack of apprecation of what was asked two days |
| thinkofgoogle - part of Google | search engine + | feedback form | - | - |
| Sainsurys | retailer | press office | named individual | rejected: permission required from all manufacturers whose products were on the web page |
| Haymarket | off- and online publishers | generic form - 'press enquiry' | reply with specific contact details | immediate positive response from named contact |
| Janrain | providers of User Management Platforms | media enquiries email address | - | - |
| Alibaba | B2B portal | named media contact | reply next day from named contact | positive: stock image to be made availabe |
| Nielsen Norman Group | Usabilty consultants | named contact | reply next day [Sunday] from principle of organisation | positive: note - contact Jacob Nielsen. If the online world has any 'gurus' Dr Nielsen is one - and so his time will be in great demand. If he can respond straight away to an email from a distant author, why can't brands with departments full of PR people? |
| Athens Survival Guide | personal website | author's email | same day | positive |