A metric used in web site analytics, a page view is - as the name suggests - a count of how many times a page has been viewed by a user. A more accurate term that is used more often to describe the same thing is page impression, which refers to how many times a page has been downloaded. This is because view projects the notion that the page content has been read by the user who has downloaded it, which is not always the case. See also visitor.
Key Concepts in e-Commerce