The presentation slides

Links to sources cited in the presentation

Resources Are Now a Big Issue for Social Media Marketers

Repetitive Content Turns Off Tweeters

Overposting Drives Away Facebook Fans

f-commerce the arrival of the Facebook consumer

Which UK retailers are thriving on Facebook and Twitter?

Twitter ROI

Twitter-follower whores


References

Constantinides, E. & Fountain, S.J. (2008) Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice Volume 9.3 pp 231–244.

Charlesworth, A. (2007 a) Key Concepts in eCommerce. Palgrave MacMillan.

Eisenberg, B. (2008) Understanding and Aligning the Values of Social Media. FutureNow. Available online here.

Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1, p. 59-68.

McConnell, B. and Huba, J. (2007) Citizen Marketers. Kaplan.

TNS, TRU & Marketing Evolution (2007) Never Ending Friending - a Journey into Social Networking. Fox Interactive Media Inc.


Links to pages with [even] more useful links on my website

The web page of the social media marketing chapter of my book Internet Marketing - a Practical Approach

Interesting articles on social media marketing

Tips, hints and advice on social media marketing


A couple of recommended books

Meerman Scott, D (2007) The New Rules of Marketing and PR

Weber, L. (2007) Marketing to the Social Web

Both are a bit 'evangelist' on the subject, but do show the extreme of SMM possibilities - though I am still not convinced that SMM is suitable for all organizations.

Related to one of the questions asked at the end of my talk is that according to Stelzner (2009), 86% of marketers use Twitter, but only around 5% of online users access it (Harris Interactive 2009). From this we might assume that plenty of marketing-oriented 'tweets' are sent, but few received. Similarly, that Harris research found that less than 5% of SM users regularly visit such networks for 'guidance on purchase decisions'. One has to wonder, therefore, whether the social media is - as its name would suggest - for the people and by the people, and it is not a valid platform for marketing messages.
Stelzner, M. (2009) How Marketers are Using Social Media to Grow their Businesses. Available online at: www.whitepapersource.com/socialmediamarketing/report
Harris Interactive (2009) The Harris Poll. Harris Interactive Inc. Available online at harrisinteractive.com

I also mentioned research suggesting few people engaged in SM content - that comes from Jacob Nielsen (2006) with his proposition that user participation follows (more or less) a 90-9-1 rule: 90% are lurkers - that is, they read or observe, but don't contribute, 9% contribute occasionally and 1% participate a lot and account for most contributions.
Nielsen, J. (2006) Participation equality: encouraging more users to contribute. Available online at: www.useit.com

And finally ... I came across this the day after my presentation, what if I had tried it in my session with you? See New Circles of Intimacy: Presenting In The Social Sphere - you'll notice I have added my own comments, but they relate to teaching - would the CIM audience have been mature/savvy enough to use it to enhance the session? Note also, the author of the piece is well worth listening to on th subject of SEO in particular and online markeing in general.