alan charlesworth . eu
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Arrived on this page from a search engine and wondering what it's all about?
The first two paragraphs of tips, hints and advice on web site development will explain all
- not least why the content might seem a tad out-of-date!

CRM CHECKLIST

How easily can customers find answers to their most FAQs?

How quickly do you respond to customer e-mails? Within one business day?

Can customers check on the status of the response that they previously requested?

Does the 'knowledge' content on your site increase automatically based on customer input?

Is the most useful and/or commonly requested information presented to visitors first?

Do online customers have an easy way to reach a human being?

Do your customers repeatedly return to your site to get information? Do you have any way of determining whether or not they do?

Can you generate reports detailing the support activities that have taken place on your site? [this may help justify the cost of a web presence]

Do you give visitors the option to have updates sent to them automatically by e-mail?

Are you consistently using your web site to find and publish useful information that's currently only in the heads of your best staff?

Have you off loaded telephone calls to your call centre that could be handled without human intervention to your web site?

How often do customers praise your company because they found your site particularly helpful?

link to home page vertical black line link to tips hints and advice vertical black line link to interesting articles vertical black line link to good and bad practice vertical black line link to alan's musings vertical black line link to contact page
copyright Alan Charlesworth : you are welcome to use any of the content of this site - but if you do so, please reference it properly