When I was involved in website development [I sold the service, I didn't develop sites myself] I used to get really irate when the owner/director/CEO/IT manager referred to the development as a project. Arggghhhh.

A website is not a project. Building a garden shed is a project. Projects have a limited time-span. Projects come to an end. Websites should never be considered to be finished.

Calling the development - or re-development - of a web presence a project sends out the wrong message. Don't do it.