As there are very few lecturers who teach Internet marketing and nothing else, I am aware that you might not
have the time to 'read around' the subject as I do. This does not mean I am any better than you - simply that
this is 'my subject' and as I teach little else and am constantly writing a book on the subject, I come across
more information than you have the opportunity to do.
It is the result of this reading and research that is available on this site.
So what can I point you at that might be helpful?
You will also notice that some pages have a link in the top right-hand corner - follow that link to see how
you can best
benefit from the article.
- Perhaps the single most beneficial page is my list of
. Such is the nature of the web that every
e-marketing lecturer could have a similar list - and none would be the same. I'm sure there are useful sites out there
that I simply have not yet come across, but this list [I think] covers the main subjects and significant players in
the industry. Refer students to this page and they have an ideal start-point for their online research.
- As with the websites, I have quite a library of books on the subject -
is the list of the ones I found most useful.
section can be used as a resource to which you can direct students. Some
might offer them specific information to help with an assignment or project, others might simply give them an
insight into the online marketing environment.
- Trainers who might be working in practical, rather than academic, scenarios might find the
tips, hints and advice
section particularly useful.
As with the articles and papers, students might use this section to source answers to specific questions.
e-marketing in practice
section is really a conduit for me to point out things that please - or more often - annoy me.
However, some of the 'bad practices' could be used as case studies where students are asked to [a] comment on the
impact of the poor practice, or [b] suggest how the practice could have been performed better.
[Note that this link takes you away from this site and on to my 'blog']
- Alan's musings
is a series of 'articles' written by me. They reflect my views on Internet marketing -
and if you read through them you will see that I sometimes take a distinct stance on a subject. This means that they can be excellent
for use in seminars as they can provoke discussion on the given subject. Try setting one group on supporting my
argument and another against it. For most of the issues there is no 'right' answer, only different opinions.