: the online environment
: getting started online
: website development
: the b2c online presence
: the b2b online presence
: search engine optimization
: online advertising
: permission marketing
: social media marketing
the case studies
used in the book
This website provides an additional resource that will compliment and enhance the published text
Digital Marketing : a Practical Approach.
Each chapter has its own web page that features links to all websites and references mentioned
in the book as well as articles that support
the content and update issues that have changed since the book was published.
There is also a wealth of information available on my own website :
alancharlesworth.eu, including links to articles, research papers
and tips, hints and advice from the experts - all of which will help with your studies and Internet
Lecturers, see the
where there is a wealth of information that will help
you deliver your Internet Marketing module using this book as the core text.