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My biggest solo project is Internet Marketing - a Practical Approach. This came out in January 2009,
and as its title suggests it takes an operational rather than strategic view of the subject.
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A companion to Internet Marketing - a Practical Approach, A Glossary of Internet Marketing Terms, Phrases
and Concepts is an easy-to-use guide to some of the vocabulary used in e-marketing.
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Also published in 2007 was my first solo effort, Key Concepts in e-Commerce. This book was an
extended version of the list of the key terms that I handed out in the many talks, seminars and training that I had
delivered on the subject.
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My first book, co-authored with Richard Gay and with contributions from Rita Esen,
Online Marketing - a Customer-Led Approach was published in 2007 and - I think - met our objectives of
it being a text for marketers, by marketers.
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Choosing the Right Domain Name was nearly eight years in the writing. If there is a subject
in which I might be considered an expert this is it. Giving advice on domain names is where I
started in the online marketing trenches.
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Moving away from academic publishing, the Digital Revolution [published in November 2009] is part of
Dorling Kindersley's Essential Managers series and took my work to a much
wider audience.
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